Technology Based Entrepreneurship (IST year 2)

Module description

To understand the process of opportunity recognition and analysis of technology based activities. To understand the criteria used in evaluating opportunities and to develop venture screening criteria. To understand the necessary procedures for protecting the intellectual property of technology that supports de business idea. To understand the basic financial tools necessary for analyzing financial requirements and forecasting the profitability of new businesses. To understand the types of venture partners and alliances that might be beneficial for venture success. To identify the various sources of financing for ventures. To understand the role of teams in the entrepreneurial process and the type of team partners that entrepreneurs must seek. To identify the organizational aspects relative to development, production and commercialization activities of new products and services. To realize how these preliminary steps lay the ground work for the creation of an effective business plan.

Chapter I. Introduction: Innovation and Entrepreneurship
Chapter II. Technology and opportunity recognition
Chapter III. Universities and technology commercialization
Chapter IV. The process of venture creation
Chapter V. Market research and industry analysis
Chapter VI. Opportunity planning and assessment
Chapter VII. Intellectual property protection
Chapter VIII. Financial planning
Chapter IX. Sources of financing for new technologybased ventures
Chapter X. The entrepreneurial team and organizational model
Chapter XI. The business plan

Evaluation Methodology
Teaching will draw on different methodologies. The conceptual approach to entrepreneurship and innovation and its potential to foster job creation and socioeconomic development will be addressed mainly through readings and classroom discussions. Identifying technologybased business opportunities, analyzing markets, customers and competitors; selecting an intellectual property protection and funding strategy will be covered through readings, case studies, classroom discussion, presentations and the final report. Students will also learn how to assess and develop human capital in the workplace from the experience of working together with colleagues originating from different backgrounds and nationalities. Evaluation criteria: i) Team work: • The presentation and delivery of a casestudy, a midterm and a final report ii) Individual work: • Report (casestudy) and Participation in class.



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